The 32-year-old made his Bollywood debut with 2003 release "Ishq Vishk" and later gave hits like "Vivah", "Kaminey" and "Jab We Met". However, he also faced tough time on box-office with films like "Teri Meri Kahaani" and "Mausam".
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"Every actor has hits and flops but the most important thing for the actor is 'whether the audiences want to watch you (on-screen), they like you? If the audiences like or reject your films, you can change, you can improve your choices but if the audiences don't want to see you, then that's a big problem," Shahid said here in an interview.
"So you should always do the films for your audience and you should always have a relationship with your audience," he added.
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Directed by Rajkumar Santoshi, "Phata Poster Nikhla Hero" is slated to release Sep 20. The movie also features actress Ileana D'Cruz, who made her Bollywood debut with "Barfi!".