Cold war between Bollywood titans SRK and Salman on all the known fronts is literally something which seems to have no end. Now once again in a neck to neck competition SRK has beaten Bollywood's most sought after Khan, Salman.

A recently conducted survey has revealed that despite Salman's grand fan following, it's SRK who is considered as most attractive personality of India by the masses as well as the brands.

According to a 16-city 'survey' conducted by Trust Research Advisory (TRA), a Comniscient Group company, based on what it called a "36 Trait Matrix", to measure "brand attractiveness" has revealed that SRK is " India's Most Attractive Personality".


In all 25 personalities from the field of cinema, sports and social-spiritual, business and music, were listed in the report.

SRK who tops the list is followed by cricketer MS Dhoni and Big B. At number 4 it's Mr Perfectionist Aamir where as our very own Dabangg of Bollywood Salman is cooling his heels at number 7.


Besides male titans it's sassy, Katrina and Madhuri Dixit who have managed to secure a slot in top ten.