"This is the first time I am attempting such a movie. Masala is a very derogatory word. I would like to say that yes, I have made films like 'Paan Singh Tomar', 'Sahib, Biwi Aur Gangster'. But when a director like me makes a commercial film, we can change the face of commercial cinema," Dhulia said here Wednesday at a promotional event of the film.
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"We will give commercial cinema more value and they will be better aesthetically. Then they will not be called formula films," he added.
A gangster film based in Lucknow, "Bullett Raja" stars Saif Ali Khan and Sonakshi Sinha and Jimmy Shergill in the lead roles. It hits theatres Nov 29.