Though Shahid Kapoor's last movie Phata Poster Nikhla Hero failed miserably at the box office, now Shahid Kapoor, who has been waiting for a clean hit for quite a while, is expectedly getting some good support from the people who trusted him.

Producers Sunil Lulla and Viki Rajani are leaving no stone unturned to promote and market R... Rajkumar aggressively en route its 6th December release.

"Why should we compromise," wonders Viki, "Shahid has been our family member. The release as well as promotion had to be of the highest levels. See, when Sachin scores a couple of ducks then you don't get him out of the team. Sometimes you have to give chance to people. They are human, they make mistakes. However just like Sachin is talented, so is Shahid. With R... Rajkumar, he will bounce back."

For Prabhu Dheva, who has worked with senior actors like Salman Khan (Wanted) and Akshay Kumar (Rowdy Rathore), it was time to bring Shahid out of the core 'pyaar' zone and introduce him to the world of 'maar' as well.

"Every story or film has its own tale to tell and sometimes actors select us directors, sometimes producers tell us whom to take and sometimes script dictates who is the right actor. Shahid is like a common man and the film needed one," the director says, "These kinds of films make man on the street believe that when it comes to love, any villain can be defeated. Shahid brings that aspect really well and that too as the youngest action hero."

No wonder, the makers are confident that Shahid's rough patch is all set to end now and he would be back in the reckoning all over again.


"We know each other for 4-5 years and it was about time that we work together," says Viki, "The way he looks, dances, acts, he was waiting to do something different from what he had done before and the answer was R... Rajkumar. There was no apprehension that anyone was carrying since Prabhu Dheva has given two of the biggest action entertainers.

Moreover, he has done well with a newcomer (Girish Kumar in Ramaiya Vastavaiya) too."

Prabhu has the final word here. He says, "When a hero does something with heart, it shows and makes everything believable. Everyone knows that Shahid is a very talented artist. Now with the film, he is going to make it all count."