John Abraham made the headlines, with his yellow swimming trunks, half exposing his butt, in the film, Dostana. This time he takes the back route yet again.

Actors have always worked hard to create that alluring back and Johnny Boy, now turned businessman with JA Entertainment, decided to exploit it to the fullest in his latest campaign.


Shooting for Skybags, the Dostana actor has shot the new range of backpacks, walking backwards. Infact all the models used are walking the similar way to highlight the product and John's USP.