'SEX sells' has been reinforced with Ekta Kapoor's 'Ragini MMS 2' collecting Rs 24 crore in its opening weekend. The other three releases last Friday including Satish Kaushik's 'Gang of Ghosts', Rajat Kapur's 'Aankhon Dekhi' and Nagesh Kukunoor's 'Lakshmi' have failed to rake in the moolah.

Exhibitor Rajesh Thadani said, `'Ragini MMS 2' has done great business in the first weekend. The Kangna Ranaut-starrer, 'Queen', is going rock-steady with Rs 46 crore in its kitty. The collection of the other three films has been disappointing. None of them has touched even the Rs 3 crore mark.`

Trade experts believe that 'Ragini MMS 2' could have done better business had it not been for its 'adult' certificate. Trade analyst Amod Mehra said, `Satellite market for adult films is almost non-existent, otherwise the film had bright prospects. The songs were its biggest strength.`


But did Sunny Leone's presence in the film have anything to do with its box office collections? `'Ragini MMS' is a franchise which generated a lot of curiosity among the audience. But Sunny's presence, combined with the horror angle, did result in more business,` Mehra added.