Vidya Balan's latest release Bobby Jasoos has made a special place in the audience's heart and therefore, despite getting an average opening, the film is holding its own at the box-office. Word of mouth publicity has helped the dramedy in a big way and the Tuesday collections of the movie ascertain it.

The film is receiving an overwhelming response from the audience courtesy its novel content and power-packed performances. The movie is especially being appreciated as it is a clean family entertainer and Born Free Entertainment, which is committed to produce good cinema, proves, yet again, that a film can work without sleaze and nonsensical comedy.

Producer Dia Mirza is enthused by the audiences' warm response and she believes that word of mouth publicity will help the film reach a wider audience. Dia says, `It's heartening to feel the love of the audiences and the critics alike. Everybody who has seen the film believes that it will do well! It appears that they have taken it upon themselves to make sure it does well which is why the numbers are holding up on a Tuesday.


We have believed in this complete family entertainer, knowing it may not give us instant results, but a slow flame lasts longer.After all it's a Hyderabadi dum biryani, dheere pakti hai but zayakedaar hoti hai aur sab milke kha saktey hai.`

`We didn't get a flying start and we didn't even expect one but I'm optimistic that the film will be watched by more people in the theater and good word of mouth will contribute to steady box-office collections,` adds Sahil Sangha.