The latest rumors in tinsel town's gossip circuit are something to go by, Multi Screen Media's soon to go on air General Entertainment Channel SONY PAL is looking at a female Bollywood A-Lister to endorse the channel during its launch face.

According to sources, the charming and amiable actress Juhi Chawla is finalized to come on board as the official face of the channel. Sony PAL is poised to take the GEC space by storm with a positive and upbeat programming mix of women-centric shows a progressive storytelling, highlighting the struggles and victories of the fairer sex in today's world.

SONY PAL's brand ambassador Juhi Chawla connects with the core philosophy of a positive outlook towards the different shades of life.