The disaster has struck Viveik Oberoi and our saviour-boy is currently reeling under the biggest emotional crisis of his life. After all, parting ways with Aishwarya Rai is no less than facing a tsunami... especially when you're heads over heels in love with your girl just like Viveik.

After three long years of courtship, the duo has decided to call it a day and tread their separate paths.

Viveik, who seldom left any opportunity to proclaim his love for the most beautiful lady on the earth, is apparently heartbroken.

Reveals a close friend to the couple, "The main reason for their spilt is Aishwarya's continuous refusal to acknowledge their relationship publicly. Moreover, Ash's mother never liked him. They didn't like Viveik professed his love for Ash on several TV shows."

Some even claim that Rais were looking at the matrimony rather sooner than later while Viveik wanted to concentrate solely on his career for some more time.

Ash and Viveik were last seen together at a friend's birthday celebration in August. But this was before Ash left for Tunisia. Soon after her return from Hollywood shoots she immediately immersed herself into new Bollywood projects leaving a big void in Oberoi's life.

Last week, at the premiere of his movie Home Delivery Viveik arrived with his family, without Ash, which clearly indicates that the writing is on the wall.