Hrithik Roshan fans all over the world got a glimpse of the new teaser for HRX today. The much anticipated teaser is the first campaign of his brand HRX.

The teaser portrays Hrithik pushing all limits while working out. Each shot shows the the bollywood hunk looking absolutely gorgeous, flaunting a set of the most perfectly crafted abs, while doing crunches and push-ups in the rain and in the scorching heat, defeating all odds.

And while you are left speechless by the utmost level of perfection, the actor successfully puts across his inspiring message about success which is - forget failure before giving victory a shot.

The actor feels that humans are fierce competitors by nature. Being defeated or failing has never been an option for the different facets of life. It is not an easy job and one has to keep moving forward no matter what. And who wouldn`t believe anything that this Greek God has to say?

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A glimpse at the story of the undeniably irresistible man makes us wonder what is coming next. Catch the full story of the hardworking actor in `Defeat, Defeat` on February 5, 2015.