Directed by Abhishek Kapoor who directed Kai Po Che for the same studio, the film has a fresh pairing of Aditya Roy Kapur and Katrina Kaif. The film also stars Rekha in a pivotal role.
Fitoor is an adaptation of Charles Dickens' classic 'Great Expectations'. Aditya plays a artist in the film named Noor, Katrina plays Firdaus while Rekha will be seen as Begum.
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Abhishek Kapoor shares, ''It's not a Love Story, it's a story about Love'' so Valentines is perfect."
The team shot the first two schedules of the film in Kashmir and now they are currently shooting in Delhi.