The digital campaign included various activities that gave the audience a chance to connect one-on-one with Tiger Shroff and Kriti Sanon. The #HeropantiTrailer launch contest, Whistle Baja memes including various Bollywood celebrities, #DanceWithTiger etc. were strategically planned activities to convey the film's message. Visual content in the form of a video tutorial titled 'Learn Heropanti With Tiger Shroff' received over one lakh hits on Facebook, making the best use of Tiger's gymnastic skills. With such innovative ideas the campaign successfully generated huge buzz and a community of followers, almost unheard of for a debutant movie.
The film, starring debutants Tiger Shroff and Kriti Sanon, was a commercial success with many awards and nominations in its stride. Director Sabbir Khan, also added, "This is a huge achievement. EveryMedia has done a great job with the digital marketing and I am glad the work has been recognized. Heropanti was a film close to my heart and this award is definitely special."
On the occasion, Gautam B. Thakker, CEO- Everymedia Technologies Pvt. Ltd, said, "Digital marketing is an integral part of promoting a film and I am very happy that we have been noticed for our efforts. The entire team at Nadiadwala has been very supportive and given us the help & freedom to create an impact through the digital campaign. By adopting innovative messaging strategies we created curiosity about the film which was the key to our campaign."
Nadiadwala Grandsons Entertainment Pvt. Ltd. (NGEPL) added yet another award to its kitty and has established itself as Hindi film industry's most successful production house. And now with this award, they have proved that they are the path leaders, no matter where they go.
