The poster features Aishwarya looking distressed and scrabbling in the dust with a city's skyline behind her.
"J A Z B A A. THIS IS THE FIRST LOOK POSTER," director Sanjay Gupta tweeted on Tuesday.
The film, which marks Aishwarya's comeback to the silver screen after a gap of five years, is being officially launched at the 68th Cannes International Film Festival on Tuesday, in the presence of Aishwarya and Gupta.
The former beauty queen, who has been setting fashion statements on the Cannes red carpet, will be seen doing some daredevil stunts in the movie, and she is said to have shot for the film in extreme conditions.
"Jazbaa", a Hindi remake of South Korean movie "Seven Days", also features Irrfan Khan, Anupam Kher, Shabana Azmi, Jackie Shroff, Atul Kulkarni, Abhimanya Singh, Chandan Roy Sanyal and Siddhant Kapoor. Produced by Essel Vision, White Feather Films and Viking Entertainment, it is slated to release on October 9.