The video is part of the second edition of Johnnie Walker Blue Label's campaign for Father's Day, which falls on June 21.
The Johnie Walker Blue Label #DATEWITHDAD campaign offers patrons a chance to share a memorable experience with the most important man in their life - their father. What is your most memorable story with your dad - this simple question is the premise of this campaign, fronted by John.
Excited to be part the #DATEWITHDAD campaign, John said in a statement: `The idea of giving a rare opportunity to those who want to thank their dad is so `relatable' and inspiring. My father has been a constant source of inspiration and support throughout my life. This is the perfect opportunity for me to tell him what he means to me.`
Set across the digital and online space, the Johnnie Walker Blue Label #DATEWITHDAD website will not only host these heartfelt moments, but also give consumers a chance to win a bespoke luxury experience with their father. Three winning participants who share the most interesting moments with their father, will get the chance to travel with their dad to Mumbai, for a one-day extravaganza. Besides a bespoke evening of bonding, the father and son/daughter will also get a chance to reminisce and share their most special moments with John and his father Abraham John. `This year we build upon last year's much admired #DATEWITHDAD campaign that allows patrons to enjoy a rare experience with their father in a manner befitting their achievements,` said Bhavesh Somaya, head of luxury, United Spirits - a Diageo Group Company.