Ajay will take part in local activities and shoot a promotional video for the purpose. It will be shown in India.
"The Bulgarian Tourism Ministry has been really supportive to me and my team. To show our appreciation, I will be lending a helping hand to promote Bulgarian tourism. It's a great initiative," Ajay said in a statement.
Ajay and his team had discovered the country to be the most apt locale for the shooting of "Shivaay", and on Monday, he tweeted that the recce of the film was done.
"Hearing that you all loved the trailer of @DrishyamTheFilm. We got Done with @ShivaayTheFilm recce, now off to London for a vacation. (sic)," he wrote.
Along with directing it, Ajay is playing the lead in the film as well. Sayesha Saigal, grand niece of legendary actor Dilip Kumar and Saira Banu will be seen making her debut with "Shivaay".
Meanwhile, superstar Shah Rukh Khan is in Bulgaria to shoot "Dilwale".
