Actress Shruti Haasan, who on Tuesday unveiled the latest collection of fashion brand Haute Curry, says the "funky and brazen, yet Indian" designs reflect her individual style.

Haute Curry is an exclusive brand of Shoppers Stop, and Shruti endorses it.

At an event here, Shruti and other models showcased the new collection of the brand, which offers stylish kurtis, trendy salwaar kameez and dupatta sets, as well as a chic range of accessories.

Vivid Indian colours and traditional motifs are fashionably captured in modern silhouettes and designs. From funky kurtis, trendy cropped tops, cool jumpsuits and printed kaftans to stylish anarkalis, embroidered jackets, comfortable shorts and flowy skirts -- there's a lot the brand offers to infuse traditional chic into your wardrobe.


Looking stunning in a casual outfit with colourful threads on her hair, Shruti shared that she is not brand-conscious and she likes Haute Curry for its affordability factor as well as wonderful finish.

Shruti said: "The brand perfectly mirrors my style and personality. ItÂ's a unique fusion of traditional sensibilities and a modern vibe. The Haute Curry collection is funky and brazen and yet very Indian, just like me."