"Rakul has been finalised as the main leading lady for the film. The team is on the lookout for a second heroine. The project will go on floors in July," a source told IANS.
Tipped to be an out-and-out commercial entertainer, the film will be produced by Arjun's home banner Geetha Arts.
S.S. Thaman has been roped in to compose the tunes.
Currently, Rakul is busy shooting for Ram Charan's film with Srinu Vaitla. She is expected to join the sets of NTR's 25th film with filmmaker Sukumar soon.
She was also supposed to team up with superstar Mahesh Babu in his upcoming Telugu drama "Brahmotsavam", but the makers had a change of heart in the last minute.