The walls of the "Don" actor's four-storeyed house were painted with messages like 'love you SRK' and 'c u 15th', and it was signed with the name 'Gaurav'. It attracted a lot of attention and was widely covered in the media. And that was the whole idea!
"This was a unique promotional idea for the film, because sometimes this is how a fan reacts. Fans of celebrities do some crazy things and so, and since Shah Rukh plays a fan named Gaurav in the movie, this was just to give a glimpse of how crazy a fan can be," a source close to the film's unit, told IANS.
The film's 63-second teaser shows crowds going crazy witnessing Shah Rukh as he strikes his signature arms-wide-open pose. There are women in tears while SRK doles out love to his ardent followers, and the teaser's last few seconds show the back shot of the common 'Fan' living in Delhi, played by the "Badshah" himself.
He is addressed as: "Duniya Ke Sabse Bade Superstar Ka Sabse Bada FAN"... "Aa gaya Gaurav".
Yash Raj Films, which is producing the Maneesh Sharma directorial, said in a statement: "2 POWERHOUSES. 1 SPECIAL TRIBUTE. SRK IN AND AS FAN."
Even Shah Rukh, 49, took to micro-blogging website Twitter to share the teaser of the film with his fans and followers along with the link of the teaser.
"Hey @yrf ` @FanTheFilm banaya, bada mazaa aaya` https://youtu.be/VSImvK0De3I #FanApril15 @iamsrk," he tweeted.
"Hope you all enjoy the teaser of Fan," he added.
