Actress and former beauty queen Lara Dutta believes oral health care is a key to a healthier life.

The actress has been roped in to endorse a variant of a toothpaste by consumer products major Colgate-Palmolive (India) Limited that promises a complete oral care - Colgate Total Charcoal Deep Clean. The `Partner` star says this aspect of the product range made her come on board.

`All of us are aware of the importance of oral hygiene in the context of overall well-being. The new range got my attention straight away because it provides superior cleaning and complete mouth protection,` Lara, who has a long-standing association with Colgate, said in a statement.

Lara will feature in the new television commercial for the product as well.

Eric Jumbert, brand's director of marketing, notes that Lara is an apt choice as she embodies all the qualities of the brand.

On the movie front, the actress is gearing up for "Singh Is Bling" and "Fitoor".