The face of Craftsvilla Miss Ethnic will crown the finalists of the contest, to be held on September 11 here. Women across the country, regardless of their age and marital status, can participate in the contest.
"Every Indian woman is unique and beautiful in their own right. Through Craftsvilla Miss Ethnic, we are looking for those who believe in themselves," Kareena said in a statement.
She also strongly believes that every Indian should put in efforts to preserve the country's heritage.
"India is a house to diverse and vibrant ethnicities and is imperative for each one of us to preserve it," said the actress.
Kareena, a big fan of everything ethnic, also loves Indian art and crafts, especially paintings.
Her favourite painting is from Manu ParekhÂ's Banaras series.
"I like about the painting is that it has so many vibrant colours which symbolises our country. The blending of all the colours in one frame stands testimony to IndiaÂ's unity in diversity and I am proud to have that painting with me,` she said.
