The brand is running a campaign, #iamfan contest, which began on Wednesday.
The contest revolves around SRK being on the lookout or his 100 biggest fans who will get to be a part of a unique activity where their profile pictures from their social media accounts become a part of the "Fan" movie logo.
The campaign starts with the launch of the television campaign with Shah Rukh talking about the #iamfan contest. It captures the mood of SRK's most popular movies, which along with clippings from the "Fan" movie teaser, shows several fans expressing their love for the "Chennai Express" star.
The winners will in turn get a chance to be part of "Fan" movie logo along with being a part of videos and promotions for "Fan". Some of the lucky winners will get an opportunity to meet Shah Rukh in person.
`The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan,` Vivek Gaur, founder and CEO, Yepme.com.
Ashish Patil, business and creative head, Vice President - Youth Films, Brand Partnerships, Talent Management, shared that `Fan" is going to be one of the "most exciting projects to come out of Yash Raj Films and among SRK's most path-breaking performances till date".
"We have always believed that it's the fans who make actors, stars and films, super hits. So, we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide," he added.
Directed by Maneesh Sharma and produced by Yash Raj Films, the film is scheduled to release on April 15, 2016.
