The "excited" filmmaker took to Twitter to share the news.
"Off to shoot! Very exciting day as we shoot the first promotional video for #JAZBAA.
I love shooting songs," Gupta tweeted.
In the film, Aishwarya is seen essaying the role of a lawyer named Anuradha Verma and Irrfan will be seen playing the role of a suspended cop.
Produced by Essel Vision, White Feather Films and Viking Entertainment, the film also has established actors Atul Kulkarni, Jackie Shroff, Chandan Roy Sanyal and Shabana Azmi along with Aishwarya.
"Jazbaa" is slated to release on October 9.