The Leena Yadav-directorial will be screened in the Special Presentation Section of the film festival on Sunday.
`Every man should watch the film. It is very important, so that they understand the kind of inner struggle that women go through. Women in urban India also go through the same journey of emotions, just the reasons are different,` Surveen told IANS over phone.
Set in rural India, the film follows the lives of three ordinary women who begin to break free from centuries-old traditions.
The `Hate Story 2` actress shared that her male friends and the men of the film crew were touched by the subject as well.
`Women understand what they go through, but men definitely need to know what we go through. Even my male friends and cast ... when we saw the film before the copies were sent, were touched and when men give such reaction, it says a lot ... it was rather overwhelming, she said.
`Parched` also features actors Tannishtha Chatterjee, Radhika Apte and Lehar Khan in key roles. The film has been jointly produced by Ajay Devgn, Aseem Bajaj, Gulab Singh and Rohan Jagdale.