See how Sanjay Gupta judges a movie?

See how Sanjay Gupta judges a movie?
Tuesday, September 22, 2015 11:00 IST
By Santa Banta News Network
Film promotion in malls and markets seem frivolous to filmmaker Sanjay Gupta, who has a "meticulous" city tour plan in place to promote his next project "Jazbaa".

His film marks the comeback of actress Aishwarya Rai Bachchan to the silver screen, and it also stars Irrfan Khan. Needless to say, the buzz around "Jazbaa" is already quite palpable.

Sharing his views on film promotions, Gupta tweeted: "What is everyone's obsession with seeing stars in malls and markets in the name of promotions. Don't we see them enough on TV and the net?

"I grew up when there was no satellite TV and internet. No stars came anywhere to promote. Yet we saw every film we wanted to. There is a very long list of films that went to every nook and corner of the country to promote and sank without a trace at the box-office."


Gupta cited ase example the success of Aamir Khan's "PK".

"Which mall did Aamir Khan go to promote it?" he asked. "The smartest ones are not marketing strategists. It's the audience that knows and smells a film just by its trailer."

Talking about the plans for promoting "Jazbaa", he said: "We have a fantastic team at ZEE STUDIOS handling JAZBAA marketing and promotions that I have full faith in. And they will do all it takes.

"Instead of blindly going to every city, there is a very meticulous city tour plan in pace to create maximum impact of JAZBAA. So chill n :-)"

The film releases on October 9.
Singham Again Continues to Roar at the Box Office on Day 5!

The latest addition to the "Singham" franchise, Singham Again, continues to dominate the Indian box office, drawing enthusiastic crowds to theaters nationwide. With a remarkable

Thursday, November 07, 2024
Bhumi Pednekar's Serene Goa Getaway: Glimpses from Her 'Last Few Nights'!

Actress Bhumi Pednekar recently delighted her fans by sharing glimpses from her magical getaway in Goa, where she spent her "last few nights" savoring the beauty of the tropical

Thursday, November 07, 2024
Parineeti Chopra Launches Her YouTube Channel to Give Fans a Closer Look into Her Life!

Bollywood actress Parineeti Chopra, known for her roles in films like Amar Singh Chamkila, has officially launched her own YouTube channel, offering fans an exciting new way to

Thursday, November 07, 2024
Get ready to experience the story of unabashed love and revenge in 'Thukra Ke Mera Pyaar'!

An epic saga of unrequited love and longing, intertwined with betrayal and revenge, is ready to redefine the romance genre in Disney Plus Hotstar's Thukra Ke Mera Pyaar. This

Thursday, November 07, 2024
Poojan Chhabra gets candid about bringing the character of Vimal to life in Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming service, recently released Fisaddi, a bromantic dramedy that dives into the complex lives of two brothers, Goldie and Vimal. The close

Thursday, November 07, 2024
ADVERTISEMENT
ADVERTISEMENT