9xe has it that Eros International has booked a huge number of single screens from December 18 onward (the release date of both films) in Bombay Circuit, Delhi, Rajasthan and many other places in India, imposing a condition that they'll not screen any other film except theirBajirao Mastanifor at least a week.
This is how and when they did it: Apparently, Eros had a whiff of SRK's Dilwalehitting the screens on the same day as their project in May itself. So they had a simple bait - They had to go theTanu Weds Manu Returnsway.Yes, they distributed the sequel across single screens on the condition that the theatres would screen onlyBajirao Mastaniwhen it releases. So who announced December 18 first?
A leading distributor, on request of anonymity, said that both parties claimed that they announced their release date first and then he enquired whether anyone can prove that. SRK has not been on great terms with Eros ever since they supportedSon of Sardarin its war againstJab Tak Hai Jaan. The man is obviously not amused that the Eros head honchos Sunil and Kishore Lullas have played dirty with him this time, but he's fast putting it behind him. Surprisingly, there have been rumours since the last two days that Eros might postpone their film by a week. What if either of them postpone their film to December 25, we asked. the distributor replied saying that is a risk. he then asked why would any single screen replace a film in the second week which releases on December 18 and does well? A source close to Eros confirmed, that they have blocked many single screens and that it's okay, the source adds that they are wondering if SRK will releaseDilwaleon December 18. A source close to SRK shot back saying that King Khan will not budge and both films will have their audience. he then asks who would want or like to see Ranveer, Deepika and Priyanka in a period film when there is the effervescent chemistry of SRK and Kajol.