And just when you thought the jokes couldn't get any worse, the bar is lowered yet again. MTV, India's leading multi-media youth platform, announced its foray into films, with the release of its first blockbuster movie - 'Ghoom'. So, MTV's Fully Faltoo brand of humour now migrates from television to the BIG screen. Can it get any bigger or worse?

Produced under the banner of MTV Fully Faltoo Films, this 45-minute comedy-action flick will have you rolling in the aisles - we promise! Armed with the zaniest of scripts and the craziest of humour, 'Ghoom' will hit movie halls nationwide on June 2, 2006.

Presented by Coca-Cola - 'Ghoom', with its wickedly twisted comic plot has a stellar cast comprising Sumeet Raghavan known for his role in 'Sarabhai Vs Sarabhai', Ajay Gehi of 'Maqbool' fame, Gaurav Kapoor, who's done shows like 'Dil Kya Chahta Hai', along with Benika and Purbi Joshi. With talent like that, the plot is far from simple - it's a laugh-a-second rollercoaster that's packed with hilarious detailing round every corner with incredibly funny cops-and-robbers chases, absurd wardrobe changes and silly romantic scenes ... need we go on? 'Ghoom' is directed by Saket Chowdhary, whose other works include 'Dil Kya Chahta Hai' and 'The Great Indian Comedy Show'.

Talking of 'Ghoom', Ashish Patil, VP & GM, Creative and Content, MTV Networks India, said, " This is one of MTV's biggest initiatives for 2006. It's the next level of comedy with a full-on, Fully Faltoo, full length, feature film. It's guaranteed to make your head go ghoom ghoom ghoom... Watch it at your own risk!"

The movie's theatrical release will take place simultaneously in Mumbai, Delhi, Pune and Kolkata on June 2, 2006 across INOX and other movie theatres. In addition, Mumbai will see the glitziest stars walk the red carpet at the premiere show at INOX Nariman Point on May 31, 2006. The World Television Premiere of 'Ghoom' will be on MTV on June 17, 2006 . The channel also plans to launch a DVD of the movie.

Speaking of Coca-Cola's association with 'Ghoom', Vikas Gupta, Vice President - Marketing, Coca-Cola India Limited, said "Coca-Cola, this summer, is constantly on the look out for exciting opportunities to add its 'Thande Ka Tadka'. Being associated with MTV's 'Ghoom' is part of the same endeavor. The first-of-its-kind initiative on television, it is all about using wit and humour to capture the imagination of the youth. After all, what is life without a twist or shall we say 'Tadka'".

Commenting on the tie-up with MTV, Shrikant Hazare, VP Marketing - INOX, said, "'Ghoom' is an unprecedented initiative that is sure to create excitement in theatres. We are glad to partner with MTV on this."

On the marketing front of 'Ghoom', MTV plans an aggressive 360 degree push with print, outdoors, radio, online and mobile support. This apart, 'Ghoom' will be promoted across all INOX screens in the 4 cities. The channel will also be supporting the film on-air across its key properties - so get ready for Piddhu's comments on 'Ghoom' in his own inimitable style.

The trailers of 'Ghoom' will break on MTV this week itself, followed by trailers on AXN and Zee Cinema. Sometime next week, MTV viewers can look forward to enjoying the music video of 'Ghoom' and other interesting programmes like 'the making of the movie' amongst others.

'Ghoom' is about a supercop (read blooper-cop) who wants to nab a gang of five biker thieves, who also double up as pizza delivery guys to hide their real vocation. Being the fast ones on fast machines, they always escape our super-cop.

So, bullying someone as fast as the gang into joining him seems the only option left for our supercop, to be able to foil their next robbery. Thus enters this mechanic, who turns out to be a bigger idiot than the cop. The mega robbery (that's supposed to happen at a well-known dance bar) finally turns into a riot of idiotic incidents.

Ghoom is presented by Coca-Cola in association with Nokia and Parle Hide 'n' Seek and radio partner 93.5 RED FM.