She will showcase the brand's young energy, edge, style and the latest trends on the New York fashion circuit.
"I am proud to say that I am a Maybelline girl and I am honoured as I take on my very first endorsement with this iconic brand. It's an incredible feeling as I now take forth Maybelline's vision of inspiring women to define their beauty, express themselves and make their mark." Athiya, who is the daughter of actor Suniel Shetty, said in a statement.
She made her Bollywood debut with actor Sooraj Pancholi in 2015 film "Hero".
Expressing her excitement with this latest association, Pooja Sahgal, general manager, Maybelline New York India said: "Maybelline New York India has successfully brought on board young Bollywood actors who emulate the brand values in the past".
"Athiya Shetty is one personality in whom we have immense confidence as she reflects our brand values and represents Maybelline New York women who are ambitious, diverse, confident and raring to go! Together with her, we can't wait to 'make it happen'," she added.
