"We had created an identical version of the trailer we prepared for Cannes film festival, and then released it in India. But when we showed a focus group the India cut of 'Titli' they gave us a tight slap. They told us that it is such an accessible, simple and easy-to-understand film, and that it had actually happened with their families.
"And they said why you showed things in such a way in the trailer and that you should show the core elements of the film in the trailer. After hearing this, we created this new trailer. And with the reactions we received today and from who all we showed it, all thought that we were right," said Banerjee at the trailer launch of "Titli" here on Tuesday.
The trailer for the festival released a year back and the one released on Tuesday are both available online with an evident difference between the two.
The film has been showcased at 22 festivals across the globe and has been the recipient of numerous awards but Banerjee feels a "festival" tag poses a kind of obstacle regarding the perception of the film.
"This is a strange dilemma. A section of audience, distributors, and marketing team get scared as soon as they hear the word 'festival'. They wonder if the film will bore you or irritate you. There are some who say that awe're festival' who slightly bore you."
"But the kind of director that Kanu Behl is, he is not one of those directors who wants to bore you. In fact, some of his scripts will make you hold your stomachs out of laughter, which he'll do later," said Banerjee about Behl, who had assisted the former on "Oye Lucky! Lucky Oye!"and was one of the writers, assistants and lyricists on "LSD: Love, Sex Aur Dhokha".
"Titli" traces the strange dynamics of a family based in Delhi, with Ranvir Shorey, Amit Sial, Lalit Behl, Shashank Arora and Shivani Raghuvanshi playing the main roles.It is being presented by Yash Raj Films.
