Considering the song is based on Shahid and Alia's insomniac characters, the song captures the mood right and this is why the makers took a decision launch the song at midnight, said a source.
For "Neend na mujhko aye", "Shaandaar" makers have bought the rights of the popular song, which was filmed in black and white for the 1958 film "Post Box 999".
The trailer and songs of "Shaandaar", directed by Vikas Bahl, have so far created the right buzz. The film is releasing on October 22.