Fanaa set for screening at major multiplexes

Fanaa set for screening at major multiplexes
Friday, May 26, 2006 13:55 IST
By Santa Banta News Network
The standoff between distributors and exhibitors over the release of Aamir Khan-Kajol starrer "Fanaa" seemed to have been sorted out Thursday, with some major multiplexes willing to screen the film from Friday.

There had been a question mark over the release of the much-awaited film at multiplexes following a demand by Yashraj Films, the distributors of their home production "Fanaa", for a seven percent hike in the share of profits the film may earn in the first week of its release.

Following meetings with Yashraj Films, major multiplex owners Adlabs Cinemas and Cinemax agreed to a profit-sharing formula.

Yashraj Films public relation officer Shilpa Handa, however, declined to reveal details of the "amicable solution" arrived at.

"We will be releasing 'Fanaa' in Adlabs Cinemas multiplexes in Mumbai, New Delhi, Kolkata, Bangalore, Nasik, Pune, Meerut and Mangalore. So will Cinemax," Handa told Thursday.

Welcoming the settlement, Adlabs Cinemas CEO Tushar Dhingra said: "It is business as usual for us. We will be screening 'Fanaa' in all the 10 cinemas of Adlabs. There will be 8-10 shows of the films daily and ticket prices will remain as usual."

"Talks, however, are on with other multiplex like Inox," Handa said.

"The film releases Friday with 650 prints countrywide both in single-screen theatres and multiplexes. Yashraj Films is also trying to find a lasting solution to the deadlock with the All-India Multiplex Association for the release in the rest of the multiplexes," she said.

Industry analysts estimate that both sides would stand to lose Rs.50 million each in the first week alone if the standoff continues.

"On their part, the fear of upsetting Yashraj Films haunts multiplex owners who realise that any adverse stand they take now could cost them the opportunity to screen the upcoming Yashraj biggies, 'Krrish', 'Khabhi Alvida Naa Kehna', 'Kabul Express' and 'Dhoom 2' at their multiplexes," pointed out an analyst.

Meanwhile, confusion prevailed at multiplexes in New Delhi and they refused to book tickets for Friday - not only for "Fanaa", but the delayed "The Da Vinci Code" and "X-Men: The Last Stand".
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