Actress Shruti Haasan is set to be the new face of a hair oil brand marketed by FMCG major Emami specifically for southern markets, the company said on Thursday.

"Shruti Haasan, popular Indian film actress, singer and musician known for her works in Telugu, Tamil and Hindi films comes on board as the new face for the Ayurvedic hair care brand - Kesh King," the statement said.

It said Shruti will be endording the brand's hair oil specifically for the southern markets and the brand's Aloe Vera Herbal Shampoo on a pan-India basis.

Juhi Chawla, the current brand ambassador of the oil, will continue as the national face of the product.