Unveiled on Tuesday by Yash Raj Films' Twitter handle, the poster shows a man holding a trophy and looking at a wall full of posters of the superstar with his back facing the camera.
"There's no star without a fan, there's no fan without a star. Here comes the Sabse Bada #FAN himself- Gaurav!," read the caption.
To which SRK replied by using one of his popular dialogues from the 1995 blockbuster "Dilwale Dulhaniya Le Jayenge": "Oh oh still the back!! Agar yeh Fan mujhse pyaar karta hai toh palat kar zaroor dekhega..palat..palat..palat na yaar."
"Ra.One" director Anubhav Sinha suspects "this FAN-boy will be the biggest cinema surprise in a long time".
The film's makers have been using innovative methods to promote the Maneesh Sharma directorial.
In July, the walls of the "Don" star's bungalow here were painted with messages like 'love you SRK' and 'c u 15th', and it was signed with the name 'Gaurav'. Later, it was shared that the graffiti was indeed a unique promotional stunt for "Fan".
It is slated to hit the theatres on April 15, 2016.