Kajol unveils Anand Gandhi's film?

Kajol unveils Anand Gandhi's film?
Friday, October 30, 2015 12:26 IST
By Santa Banta News Network
Actress Kajol, who has been a part of health soap LifebuoyÂ's 'Help a Child Reach 5' handwashing programme since the last three years, on Thursday launched a new short film, directed by "Ship Of Theseus" fame Anand Gandhi, for the cause.

Lifebuoy announced the latest edition of its handwashing programme with a special focus on the importance of hygiene in the neonatal period - the first 28 days of a childÂ's life.

Talking about it, Kajol told IANS: "The initiative is started by Lifebuoy to help people understand about change and how important it is to wash your hands with soap and water after you go to the loo and before eating food.

"It talks about the difference it makes to your life, especially for kids in their first month or first 28 days of their life where 50 percent of the children lose their life in our country because of the fact that they have not had proper hygienic care."

She said the numbers are "scary, horrible and frightening", and so, "if one simple but effective thing can change that statistics around, then I think it is important to spread the message".


The film by Anand Gandhi showcases the emotional journey of a pregnant mother and her aspirations for her child. It highlights the importance of doing something very simple, yet important during pregnancy and early in the child's life: washing hands with soap.

Apart from Kajol, the event was attended by Samir Singh, executive director, Hindustan Unilever, and as many as 100 pregnant women.

A handwashing initiative impacting millions of rural people in Bihar, in partnership with the ChildrenÂ's Investment Fund Foundation (CIFF), was also announced.

"We are excited to release this film and take the hygiene message to where it matters the most: to new mothers in the first 28 days after delivery. The 'Help a Child Reach 5' campaign started in Thesgora, a village in Madhya Pradesh that has one of the highest rates of diarrhoea, and showcased remarkable results."

"We now impact child health at a very large scale in partnership with the CIFF," Singh said in a statement.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT