It was a moment of 'Phata poster Nikla Hero' when Nargis Fakhri launched the new store of Reebok store in the Greater Kailash M block market here.

The actress not only entertained the spectators with some of the combat training routine but also tore through a Reebok backdrop and revealed the new store to fans and fellow fitness enthusiasts gathered around.

Reinforcing its commitment to women and strengthening its position as a leading fitness player in the country, Reebok India on Wednesday announced the launch of its latest 'Fit-Hub' concept store.

The store was inaugurated by Reebok Brand ambassador Nargis Fakhri, along with Dave Thomas, managing director, Reebok & adidas India.


Kick-starting with a big-bang and amidst high-levels of curiosity in the busy GK 1, M Block Market, Nargis Fakhri joined Reebok trainers in a combat training routine, as unsuspecting and surprised shoppers looked on.

"My association with Reebok goes back 3 years now, and I look forward to each campaign and activity with as much vigour as I did when I just came on-board. I believe that fitness is something that should come as second-nature to everyone, because it not only makes you look good, but also makes you feel good mentally," said Nargis.

She also revealed her fitness workouts.

"We do lot of dancing that keeps me really fit . I also do yoga, stretching and also combination exercise. I also keep a check on what I eat and obviously drinking enough water is important," she further added.

Founded on the concept of togetherness, the Reebok 'Fit Hub' aim to serve as a one-stop fitness destination for the multiple fitness needs of today's Fit-Gen consumer.

Initiated in 2013 in India, Reebok's innovative 'Fit Hub' stores have become popular amongst the consumer and have seen tremendous success across important markets.