"This film is not about numbers or promotion. This film is about 'go and see it with the family'. Get everyone together, make it like the time when we would go for picnics with family, make this one outing with the whole parivar. Trust me, you'll love it. Full-on entertaining film," Salman said at a press meet.
All three of Salman's films with director Sooraj Barjatya -- "Maine Pyar Kiya", "Hum Aapke Hain Koun..!" and "Hum Saath Saath Hain" -- saw Salman playing a character in love, with family values forming an important element to the love life.
Barjatya says he wants to take Salman back to that space.
Barjatya's films are known to be very clean family films and even with negative characters around, the film is on the whole very positive.
But Salman wanted "Prem Ratan Dhan Payo" to be even purer than what was written by Barjatya.
In fact, the film's villain Armaan Kohli dies in the end but Salman wanted him not to die. The writers eventually didn't change it. About it, Barjatya said: "That's what he believes, make it (film) as pure and pure."
Salman added: "In a Sooraj Barjatya film, if we cannot turn the negative into positive, then what. That (change in script) would've been so lovely... in the midst of such positivity, one negative person, that should not be."
"Prem Ratan Dhan Payo", which also stars Sonam Kapoor, Neil Nitin Mukesh, Anupam Kher, and Swara Bhaskar, releases on November 12.
