As an unusual promotional measure, Mehra will feature the logo of his film, which is being touted as the biggest launch vehicle for Harshvardhan Kapoor, son of actor-producer Anil Kapoor, and actress Tanvi Azmi's niece Saiyami Kher, in theatres on December 18, read a statement.
A short video unit of the logo formation will feature for the very first time.
Set in Rajasthan, the film will be a tragic love story, but will present a modern take on folklore. However, other details of the film are shrouded in secrecy.
Produced by Rakeysh Omprakash Pictures and Cinestaan Film Company, the film will hit the screens next year.
Meanwhile, "Bajirao Mastani" and "Dilwale" is all set to present a treat to all the cinema buffs. "Dilwale" brings back Shah Rukh Khan and Kajol after five years, while `Bajirao Mastani` opens a love chapter from history with Ranveer Singh, Deepika Padukone and Priyanka Chopra in the lead.