Arjun Rampal is barely seen at events nowadays, but he is making an exception for the upcoming film, 'Ishq Forever'.

The actor will be lauching the first look of the film which stars Lisa Ray and Jaaved Jaaferi. Arjun has an old connect with the film's producer, Shabbir Boxwalla. He had acted in Shabbir's 'Dil Ka Rishta' (2003) which had Aishwarya Rai Bachchan as his co-star. Their bond has managed to remain strong even a decade later.