The "Tamasha" helmer has partnered with entertainment mobile app nexGTV for the initiative, which will allow people to develop original short videos across a variety of genres, including horror, satire, drama, social, comedy fiction and reality.
The selected videos will be carried under "SPOTLight".
Imtiaz will judge top five-viewed videos on the app every month and select one video for the prize of Rs 1akh.
"India, today, is brimming with talented individuals just looking for ways top express themselves through their creativity. "'Spotlight' gives them the perfect stage to channel their genius to create something that resonates with the public. I am glad to be involved in such a wonderful initiative and look forward to seeing the best entries," the filmmaker said.
Matias added it can be any aspect of the videos, from music to the story, which can be a parameter for judging the entries but as a director, he will be looking at the script, storytelling and presentation.
The director often gets request from budding filmmakers to look at their content and stories, and Imtiaz said he will now direct those people to "SPOTLight", which will help their talent reach to a wider audience.
Interested individuals can get started by creating their account on the app and uploading their content.