Actress and fashion entrepreneur Pernia Qureshi has been invited by the organisers of the Dubai Shopping Festival (DSF) as a Chief Guest for the DSF 2016 edition.

The organisers have invited the successful fashion entrepreneur to be part of DSF, considered as one of the most happening and prestigious shopping festivals scheduled for three days (1st to 3rd January).

Considering Pernia's sartorial choice of fashion and popularity in the fashion world, she has been the chosen one, as she brings a variety of designer clothing accessible to people through her online business venture, 'Pernia's Pop Up Shop'.

The event saw Pernia interacting with the high-end fashion brand retailers and the organisers specially organised a meet and greet session to explore the possibility of associating with Pernia in the future.

Besides Pernia shopping exclusively at the Dubai mall she also selected the raffle winner and will been seen doing lot of other fun activities for all the days.