The video was published on September 1 from the official T-Series channel on the online platform. It is a recreated version of the popular song "Dheere dheere" from 1990 film "Aashiqui".
"We are super excited about 'Dheere dheere...' having reached 100 million views. It's the first time ever that a Hindi single song has reached this number which no Bollywood song also has been able to achieve," T-Series head Bhushan Kumar said in a statement.
"We at T-Series have pioneered many new trends in music from the inception and I am happy that once again, we have created a whole new market for music in India," he added.
Hrithik and Sonam's sizzling chemistry in the video is one reason why people are loving the song, which is also quite catchy in itself.