The video, which shows a heart wrenching tale of love, has been shot in some of the most exotic locales of Goa. Directed by Nameeta Premkumar (Imagik Media), the concept and treatment elevates the song to another level.
Talking about the project, Mallika Sherawat said, "It`s amazing how a `70s classic `Dil Kya Kare` sits in beautifully with today`s contemporary urban sound. Rishi Rich has done a fabulous job and young DASU is definitely a star in the making. Shooting the video in Goa was great fun and I`m very happy on how it`s turned out. I can`t wait my fans to see it."
Speaking on his latest protege, Rishi Rich said, "I`m very excited to work with this fine young talent DASU. When I discovered him I instantly knew he was going to be a star. We have been working together for some time now developing him as an artist, songwriter and dancer. He is by far one of the most talented artists I have worked with and I cannot wait for the world to hear and see him!"
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"`Dil Kya Kare` is our first release together and it will forever remain in my heart for what it has done for me to get to this point. As a proud Indian from America, I`m super excited to bring my music to South Asia and then to the world," added DASU. Using the timeless hit, `Dil Kya Kare` from 1975 classic `Julie`, Rishi Rich has laced the track with DASU`s suave vocals turning it into a sensual R&B and Pop gem.