India low on screen density, rues Rakeysh Omprakash Mehra

India low on screen density, rues Rakeysh Omprakash Mehra
Thursday, January 28, 2016 13:25 IST
Filmmaker Rakeysh Omprakash Mehra says there's serious theatre crunch in the country and that is why a large percentage of audience doesn't go to cinemas.

"We talk about going global with our business, but sadly we can't even take our films to audiences within the country due to low screen density. When we don't have enough screens to release our Hindi films, how can we accommodate multilingual films," Mehra said here on the sidelines of an event here.

Instead of building more multiplexes, Mehra said he believed in creating cinemas for middle class and lower middle class audiences.

"Most of the lower income audience can't afford going to the multiplex. That's why they prefer watching pirated copy of films at much cheaper price. Why not build theatres for them where movies can be screened at Rs.50 to Rs.75," he said.

Explaining the business model of building low-cost cinema halls, the "Rang De Basanti" maker said: "We need not have to construct a posh building. A simple screen with decent sound system should do. Instead of a pantry, have a regular chai shop with samosas, and a decent bathroom."
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT