At an event here on Thursday, Katrina launched L'Oreal Paris's new La Vie En Rose signature collection, which consists of 12 matte pink shades -- seven Moist Mat and five Extraordinaire Mat. Three shades are autographed by Katrina and other L'Oreal Paris ambassadors Aishwarya Rai Bachchan and Sonam Kapoor.
"My favourite is my own personal lipstick which is called L'Oreal Paris La Vie En Rose - Katrina's Extraordinaire Mat Delicate Pink. I'm always more comfortable with something a little subtle, not too loud, not too overpowering. So for me, this was just the perfect shade, and when I saw it, I fell in love with it," said Katrina, who finds the colour pink as "classic and timeless".
For the new launch, Katrina has also featured in a campaign which also has Aishwarya, Sonam and international stars Julianne Moore and Eva Longoria in the same frame. She said she was "star struck" while working with them in a video, that was even showcased at the event here.
"You see so many amazing, talented and beautiful actresses who I had the privilege of shooting with. Each and every woman is so unique and that's something which L'Oreal Paris really celebrates.
"One thing I have always believed is maintaining your own personality and individuality... L'Oreal Paris really respected the individuality of all of their brand ambassadors," said the actress, whose forthcoming film is "Fitoor".
These lipsticks are infused with micro fragments of mother-of-pearl combined with velvety pigments that result in a velvet-matte textured lipstick.
Raagjeet Garg, general manager, L'Oreal Paris India, added: "Pink as a colour is not only feminine and classy but also exudes confidence and has an energizing effect. With the launch of La Vie En Rose collection, we want to pay a tribute to the style and elegance that is portrayed by the modern Indian woman."
