The actor, playing a homemaker spouse of actress Kareena Kapoor who will be seen as a careerist woman, said housewives are often taken for granted and it's time they should be valued.
"The concept exists in front of us and we take them (housewives) for granted. The film deals with something important. People say you (house wife) sit at home. (But) a housewife doesn't (merely) sit at home, but takes care of the house. She does sacrifices, lets go off her dreams and aspirations to nurture us (children)," Arjun told reporters here at the trailer launch of the film.
The "Gunday" actor wants men to see the film.
"I would like a lot of men to see this film, hug them (their wives) and tell them how much they value them. Every human being wants to be valued and loved whether I can or not..one just needs to support the partner (sic).
"I think no man or woman should dictate what he or she should do. It (the film) is just an opinion but these things do matter today. In my personal relation I would love, respect and be supportive to the girl. I would even make breakfast for her," he added.
The "Ishaqzaade" actor feels there is a change in the society as there are lot of women working today.
"We do see women working around. I have seen more female journalists. There is a change. I think onus is on the media as well to educate people. We make entertaining films, we try to showcase things," he said.
Kapoor said, "We should be positive about the change than having a myopic view on it. We live in a fantastic country where we can make our choices and make most of it. Stop blaming other people".
In the trailer of "Ki and Ka", the 30-year-old actor is seen cutting vegetables and doing other household chores.
"I don't know much about cooking. It was during this film that I learned. I know bit about cooking. I took things for granted," he said.
"I was grown in the lap of luxury. I had people taking care of me and catering to my needs for these years. I did not understand how much efforts it takes to be selfless that these housewives are," the actor said.
Arjun revealed that he had injured his fingers while chopping vegetables while shooting for the film.
"When I heard the film. There were sequences to be shot in kitchen. So, I wanted to learn how to hold a knife correctly, cut vegetables. I learned a bit of that," he said.
Kareena said she was impressed with Arjun's culinary skills.
"I want a maid...you are so good," she said in a lighter vein, to which Arjun replied, "I don't think I will get work after this as she has made me a bawarchi".
Arjun, son of producer Boney Kapoor, thinks that films are a way of creating awareness, but the onus of changing the society shouldn't be put on their shoulders.
"There is this perception that films are going to bring change. Films are a reflection of the society. It's a misconception that cinema will revolutionise things. I think it is important to have wareness," he said.
"These conversation (on equality) has happened in a hush-hush manner...why a taboo. Why not people are comfortable with their life...It is about being tolerant towards the choice people make," he added.
The R Balki-directed film also stars Amitabh Bachchan, Jaya Bachchan in special appearances, and is slated for release on April 1.