The campaign has gone ahead to become a huge success whereby film marketing was integrated with a social message.
Refraining from gimmicky promotional means, the Neerja team has gone ahead to inspire and motivate people to unleash their inner fears and face challenging situations with courage.
The entire marketing campaign revolved around awarding, motivating and inspiring individuals to unleash their inner fears and exhibit courage.
The Neerja team primarily visited schools and colleges to spread this social message across young minds.
The most influential names in Bollywood like Salman Khan, Anil Kapoor, Priyanka Chopra, Shahid Kapoor, Alia Bhatt, Huma Qureshi, Parineeti Chopra, Rajkumar Rao in addition to others have contributed to the campaign by voluntarily supporting the cause.
