Ranveer Singh, who is known for his quirky and eclectic fashion sense, says although he is not brand conscious, he is well aware of brands.

"I wouldn't call myself brand conscious but I am very aware of brands. I am very much aware of brands so my knowledge with brand is good," Ranveer said at the launch of American multinational clothing and accessories retailer GAP's store here.

"GAP is one of the most renowned brands in the world which assures quality, coolness, style. It's great they have come to Mumbai it's a household name," Ranveer said about the brand, while adding that their products are "durable and high quality".

"So even if a person has certain financial standing and finds this cloth expensive it is an investment," he added.

On the film front, after hitting the jackpot with `Bajirao Mastani`, Ranveer is prepping up for his next venture `Befikre`, which marks Aditya Chopra's comeback as a director. He stars in it opposite Vaani Kapoor.