Don't litter Mumbai with film posters, say 'Aligarh' actors, director

Don't litter Mumbai with film posters, say 'Aligarh' actors, director
Thursday, February 25, 2016 12:39 IST
By Santa Banta News Network
In a novel initiative, "Aligarh" actors Manoj Bajpayee and Rajkummar Rao along with director Hansal Mehta held posters of their film on the streets here and stood at the street dividers amidst fast moving vehicles.

Manoj, who has essayed the role of a gay professor in the film, said they didn't want to litter the city with posters.

"This is Hansal Mehta's idea, we don't want to dirty our city with these posters, and we have been promoting with our own efforts till now, and this is one method to promote the film among the people," Manoj said.

Rajkummar, who plays a journalist in the film, says it is their "social responsibility towards our own city".


"We complain about filth everywhere but dirty it by sticking the posters of all kinds of films on the walls. So we promote the film by standing on our own with the poster," he said.

Mehta said that the practice of sticking posters on walls should "definitely end".

"People should go to watch the films on the basis of the trailer that is available on the internet. Put less load on the marketing budget of the film."

"Watch, love the film and take it to silver jubilee like earlier times. In Delhi you wouldn't see hoarding signs, it's in Mumbai that you see hoarding signs of films everywhere. And that does not mean that the film is very good, it just means someone spent a lot of money," he added.

"Aligarh" will release on Friday.
Rashmika Mandanna Stuns with Power Looks and Exciting Upcoming Movies!

Rashmika Mandanna continues to dominate both the fashion scene and the silver screen, proving why she is

Monday, April 28, 2025
Arjun Kapoor Shares Playful Throwback Moments from Set: 'Not Yet,' Says the Actor!

Bollywood heartthrob Arjun Kapoor once again delighted his fans by sharing an exciting glimpse into his

Monday, April 28, 2025
Legendary Filmmaker Martin Scorsese Boards Ishaan Khatter's Homebound as Executive Producer Ahead of Cannes 2025 Premiere!

Ishaan Khatter’s next big project, Homebound, has just earned a major global boost — legendary filmmaker

Monday, April 28, 2025
Realme Hip Hop India S2 Gets a Bollywood Twist with Bhool Chuk Maaf Stars Rajkummar Rao and Wamiqa Gabbi!

Amazon MX Player, Amazon’s free streaming service, dialled up the drama and energy in the latest

Monday, April 28, 2025
Ashi Singh to play an aspiring lawyer Kairi Sharma in Sony SAB's upcoming family romcom Uff Yeh Love Hai Mushkil!

Sony SAB continues to bring fresh, engaging, and heartwarming narratives to its viewers, and its soon

Monday, April 28, 2025
ADVERTISEMENT
ADVERTISEMENT