The "Hero" actress, who is the brand ambassador of Maybelline New York, will be the showstopper for the beauty brand's show with designer Namrata Joshipura on March 19 at Jawaharlal Nehru Stadium here. The actress will showcase the designer's prêt collection, aimed at a woman who is modern, edgy, experimental and diverse.
Athiya said in a statement: "I am thrilled to be representing Maybelline New York as it is a brand which is all about empowering women to express themselves and define their beauty. The idea of high-street fashion and New York style resonates deeply with me as the city has always held a special place in my heart."
"I am also very excited about Namrata's collection which is inspired by the Color Sensational Lip Gradation. I have closely followed the Graded Lips trend. It gives me the freedom and means to try out different lip looks depending on my mood and the occasion with just one product."
Having been a student at the New York Film Academy in the US, Athiya has spent a lot of time imbibing New York fashion and style.
Extending her support to Athiya, Maybelline New York - India's general manager Pooja Sahgal said: "We are confident that Athiya's personal connect with New York will bring this show alive. We believe that the exciting trend of gradation will be prominent throughout fashion week this season and will empower women to experiment with bold and subtle lip looks on different occasions."
AIFW is to be held from March 16-20.
