Superstar Shah Rukh Khan's Madame Tussauds statue in London will be re-dressed as Gaurav, his character from his upcoming film "Fan", in a first of its kind promotional strategy by the movie makers.

Shah Rukh will be seen in a double role-- as superstar Aryan Khanna and his biggest fan and also doppelganger Gaurav-- in the Yash Raj Films' thriller.

The wax figure will resemble Gaurav in terms of his clothing and look. The statue will also be taken out to enthrall fans at the iconic London Eye.

"We have had a long standing relationship with Madame Tussauds, and hold the attraction in high esteem. Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans," Avtar Panesar, Vice President YRF International said in a statement here.

A scene from the Maneesh Sharma-directed movie was shot at Madame Tussauds, London. "Fan" is set to hit theatres on April 15.