Talking to reporters, Shah Rukh said unlike the 'Raj' and 'Rahul' characters he has played in blockbusters like ''DDLJ'' and ''Kuch Kuch Hota Hai'' respectively, his character ''Dev'' in KANK is cynical and scarce.
But due to Director Karan Johar's conviction, the character will be likeable, Shah Rukh said.
''I would not have done this film, if somebody else had been the director,'' he added.
Speaking about KANK, Shah Rukh said the movie has a bold theme.
''It is bold not in the sense of sensuality, sexuality or the language used. It deals with the subject of vulnerable relationships with dignity. The focus is on what happens when relationships go haywire,'' he added.
Speaking abouthis new venture -a VFX studio started by his production house 'Red Chillis', Shah Rukh said the effort is to bring quality into visual effects used in films. '' We have got a couple of visualisers and operators who are experts in this field and getting good business.
The company will take up work for outside producers as well. The special effects of my film Don directed and produced by Farhan Akhtar is done here. The company will also do the special effects of my home production ''Om Shanti Om'', he informed.
When asked about his co-star Abhishek Bachchan in KANK, Shah Rukh said, ''Abhishek is a well-behaved boy. Unfortunately, we do not have many scenes in the film. He is hard working and very funny.
We had good time shooting for the film in New York''.
To a question on who has been his best co-star so far, Shah Rukh replied, ''myself in the film Duplicate''.